I must confess. I was in college before I saw my first computer. That means that my youth was spent in a reality that did not include computers, smart phones, or social media. Lately, I’ve been watching how we interact with the digital world and how it influences the choice to consume craft beer.
Summer is a glorious time of year indeed. The weather is nice and people turn to beer to enjoy the season. Breweries are busy filling orders and everyone is on overtime. Then every year, a bell rings and the orders suddenly slow.
In this era of choice, it’s important to take a step back and appreciate the amazing flexibility of the brewing process. No other process can create the amount of different tastes; a wine will always taste like a wine, a spirit like a spirit, and so on.
