Trends in the beverage industry change quickly and it can be tough to know how to address them for the success of your brewery. What drives the trends and the crowds? What motivates a customer to be brand-loyal?
Regularly, the question comes up in conversation: Mary, what is it exactly that you do? The thing is, what I do just doesn't fit into a 30-second elevator speech.
While attending the California Craft Brewers Association 2019 Spring Meeting last week in San Diego I was struck by the number of people attending this conference. It felt well-attended and the sessions really tried to give something to everyone. There were beginning, intermediate, and advanced sessions. I finally got quantitative proof proving my point that the craft beer market is really a craft beverage market.
Trends in the beverage industry change quickly and it can be tough to know how to address them for the success of your brewery. What drives the trends and the crowds? What motivates a customer to be brand-loyal?
Regularly, the question comes up in conversation: Mary, what is it exactly that you do? The thing is, what I do just doesn't fit into a 30-second elevator speech.