Regularly, the question comes up in conversation: Mary, what is it exactly that you do? The thing is, what I do just doesn't fit into a 30-second elevator speech.
While attending the California Craft Brewers Association 2019 Spring Meeting last week in San Diego I was struck by the number of people attending this conference. It felt well-attended and the sessions really tried to give something to everyone. There were beginning, intermediate, and advanced sessions. I finally got quantitative proof proving my point that the craft beer market is really a craft beverage market.
The Craft Brewers Conference was held in April in Denver this year. Each year this conference happens on the heels of my busy season and I’m caught up finishing the books for my clients and have time for little else. But now I’m back in the saddle and have a few things to share from the conference.
Regularly, the question comes up in conversation: Mary, what is it exactly that you do? The thing is, what I do just doesn't fit into a 30-second elevator speech.
